Create and Execute Effective Campaigns to Drive Leads with Integrated Marketing Automation Software
NetSuite's marketing automation software automates your entire marketing process, allowing you to better align campaigns and programs with your sales teams.
NetSuite's marketing automation software enables you to generate highly qualified leads that are ready for sales engagement. It provides a framework for you to target, build, execute and measure the success of marketing campaigns—taking the complexity out of lead qualification and conversion. NetSuite's marketing automation solution lets you track and measure a prospect's activity, identify when a lead meets known buyer-readiness conditions, and pass that lead to sales as soon as it meets your pre-defined criteria.
Benefits:
Effective multi-channel campaign management- Streamline execution of marketing campaigns across multiple channels, including website, email, events and social media.
Improve Sales Colaboration- Align marketing and sales goals to improve collaboration by quickly converting leads into customers.
Shorten sales cycle- Deliver highly relevant content to prospects at the right time guiding them through the buying cycle.
Gain real-time visibility- Gain insight into campaign performance and ROI with analytics.
Features:
Leading Reports and analytics- Get complete insight into your marketing programs—by program type, lead source, and promotions—in real time. Seamlessly track lead-to-revenue to measure ROI of lead generation programs.
Campaign and email management- Create and track highly targeted marketing campaigns. Manage end-to-end mass email campaigns, including database management, target list creation, email personalization, and SPAM-compliant auto-unsubscribe capabilities.
Website search engine optimization- Connect with your customers early in the buying cycle with search-engine-friendly pages and get high rankings in search engines for dynamically generated web pages.
Landing Page and forms- Create landing pages with an easy-to-use, drag and drop interface. Build reusable templates to create a consistent look and feel. Form submission instantly creates leads in CRM system for immediate sales follow up.